Weekly Syncs
The twelve-week teaching schedule: what happens in each weekly sync, what to prepare and what leaves the room.
Why Cold Email Works
Find a cold email that actually worked, then test whether it would have survived at twice the length.
Week 1 · 8 February 2027
Subject Lines and the Open Decision
Sort five real subject lines by whether a reader could act on them unopened, then rewrite the ones that fail.
Week 2 · 15 February 2027
Pricing the Ask
Run three real asks through the pricing rubric, then reprice the ones that fail it.
Week 3 · 22 February 2027
Personalisation and Specificity
Test whether a "personalised" line still holds true for ten other readers, then write one that only holds for this one.
Week 4 · 1 March 2027
Length and Structure
Sort a real email's sentences into load-bearing or throat-clearing, then cut it by half.
Week 5 · 8 March 2027
The Reader's Reply Calculation
Score an unanswered email on relevance, specificity and length, then rewrite only its weakest term.
Week 6 · 15 March 2027
Follow-Ups
Name the one new fact a follow-up would add before drafting it, then write the follow-up around that fact.
Week 7 · 5 April 2027
Warm-Intro Requests
Find an intro request that hides the connector's risk, then rewrite it to name that risk and offer an easy way to decline.
Week 8 · 12 April 2027
Email, LinkedIn and DMs
Adapt one written message for LinkedIn, then adapt the same message again for a DM thread.
Week 9 · 19 April 2027
Where Craft Becomes Manipulation
Write an honest version of an email using an earlier week's technique, then write a version that crosses into manipulation.
Week 10 · 26 April 2027
Automation and Scale
Turn a one-to-one email into a two-variable template, then work out exactly why the sentences that didn't survive broke.
Week 11 · 3 May 2027
Spam Law and Consent
Draft a one-page doctrine of what makes an email worth sending, then defend a real email against it.
Week 12 · 10 May 2027