Week 2 Session: Follow the Incentive

The Hate Wall meets its first question — not what you hate, but who the system was actually built for

1 March 2027

Before the session#

Bring the entry you added to the Hate Catalogue in week 1, plus a guess: who benefits from this being difficult?

In the session#

For each example, the class works through Follow the Incentive: user goals, designer goals, business goals, institutional goals and technical constraints, teased apart one at a time. A cancellation flow that takes fifteen minutes is terrible for the person cancelling and excellent for whoever is measuring churn — the same fifteen minutes, two completely different verdicts depending on whose interest you ask about.

Afterwards#

Update your Hate Catalogue entry with a stakeholder and a suspected intention — both fields the brief for Assessment 1 asks for. Week 1 taught you what you hate; this session is about learning to ask why it exists.