Week 3 Session: Make Me Click It

Behavioural mechanics enter the Hate Catalogue, and Assessment 1 is due at the end of this week

8 March 2027

Before the session#

Bring your Hate Catalogue in the state you intend to submit it, plus the neutral interface handed out in the previous session for today’s exercise.

In the session#

The exercise is Make Me Click It: you’re given a neutral interface and asked to raise the probability that another student clicks one specific button. No new functionality — only default selection, visual emphasis, framing, ordering, urgency. Then the group rewrites their Hate Catalogue claims in the same vocabulary: “the website made me choose the expensive option” becomes “the website used a pre-selected default and visual emphasis to raise the odds of the expensive option,” which is a claim you can actually test later in the semester.

Afterwards#

This is where experience, stakeholder and psychology meet. Assessment 1, the Hate Catalogue, is due today — the next block asks what happens when you combine everything above on purpose.