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Week 9: Does It Actually Work?

Testing whether the frustrating design you built on paper is actually frustrating once a real person tries it

A person watching a stranger struggle through an "Almost done!" checkout flow, next to a mug reading "Users are unpredictable" and the note "Observe. Measure. Don't assume."

3 May 2027

Being annoying and being effective are not the same claim, and this is the week that finally forces the distinction. Everything you’ve built so far was designed to be frustrating in theory; now you find out whether it actually is, on someone who wasn’t told what was being tested. People are, on the whole, more resourceful and more stubborn than a design brief tends to assume, and this week’s evidence is usually the most humbling of the semester.

Outline

Teaching team