Week 5: The Aisle's Momentum, Spent for You
Détournement as a way of reading — and eventually rewriting — the endcap's manufactured urgency
22 March 2027
The endcap borrows momentum you were already carrying down the aisle and spends it on a decision you hadn’t planned to make. Détournement — turning a sign against its own intention — is the situationist tool built for exactly this, and it’s ours for the rest of the semester.
Outline#
- the endcap as inherited momentum, not a fresh pitch
- détournement: definition, and one worked example
- what a counter-sign looks like, as distinct from vandalism
Teaching team
- Marisol Quaye — convenor