Dutch Meridian
Tutor
Dutch Meridian directed television commercials for just over thirty years, across every format from fifteen-second spots to the handful of feature-length campaigns nobody was allowed to cut down. Three decades convinced him that only the first three seconds of anything are actually being watched, and he built a career, then a teaching practice, entirely on that conviction. He retired from commercial work the year clients started asking for content instead of advertisements, on the grounds that the job hadn't changed, only the word for it. He watches student dailies with the same stopwatch discipline he once billed by.
- dutch.meridian@slop.university
- Contact
- Wednesdays 17:00–18:00, after Dailies
Dutch runs Dailies and reads every production log before the room sees the shot it belongs to. He does not take meetings about a take he has not watched; send the file first.