Obvious Plant

A blind-box toy packet for "Poorly Named Cats", a set of small cat figurines each given a deliberately terrible name

Real objects. Fake premise. Planted in real stores.

Obvious Plant makes products that are built to look completely real and are, on inspection, completely absurd -- then leaves them on the shelves of real stores for strangers to find, buy, or just stop and stare at.

Nothing here is trying to fool anyone for long. The joke is in the gap: how convincingly ordinary it looks from three feet away, and how little sense it makes up close. The version on this site is the retail half of that joke -- the same ideas, made available to take home even if you never find one in the wild.

How a plant gets made

  1. Have an idea

    It usually starts with a joke: a fake product, a fake sign, a fake rule for a real park. Sometimes the idea comes first and a store gets found to fit it; sometimes a real place suggests the joke on the spot.

  2. Build it to fit

    The object is designed and packaged to belong exactly where it's going -- same shelf, same materials, same seriousness as everything around it. The joke only works if it looks like it isn't one.

  3. Leave it for someone to find

    It goes back on a real shelf, in a real store, for a real stranger to notice. No sign points to it. Finding it -- and figuring out it's a plant -- is the whole experience.

Who's behind it

Obvious Plant is the work of comedian Jeff Wysaski, who started out making internet comedy at Pleated Jeans before planting his first fake signs -- deadpan park rules like "no alpacas" -- in Griffith Park in January 2015. The signs became fake products soon after, and the project has been planting them in real stores ever since.

Read more about the project →