Week 4 Session: Eye Level

The shelf at a child's eye height is not for adults, and it is not an accident either — it is the store's smallest, most patient argument, repeated one metre off the ground

15 March 2027

Before the session#

Stand in one aisle. Without moving your head, list everything at eye level. Then look down, and do it again.

In the session#

Perec’s method — the exhaustive inventory of what is actually there, before any of it is interpreted — is how this week works. Eye-level shelf space is rented, not given, and its price tells you exactly whose attention the store considers valuable: an adult’s, a child’s pulling at a sleeve, a brand’s whose placement fee bought that shelf specifically. Nothing here is subtle once you have counted it.

Afterwards#

Bring your inventory to week five; the endcap is what happens when this same logic stops pretending to be subtle.