Find this week's specials, fast.
No dead-end error pages, no guessing which icon means "on sale" — one clear page for what's discounted this week.
See this week's specialsWhy this redesign
This is a studio redesign of coles.com.au's specials experience. Three things stood out about the original:
- The "Specials" category page errors out ("Sorry, we ran into an issue") instead of showing any discounted products.
- The homepage crowds a row of near-identical promo icons with five visually inconsistent promo cards, with no clear priority between them.
- The error page's fallback — a plain "browse by category" list — gives no visual guidance out of the dead end.