Week 12 Lab: Final Defense

Present and defend your integrative redesign against the six constraints and the course's throughline claim

10 May 2027

Before the lab

Bring your finished redesign from week 11’s studio: the product, the packaging concept, and your notes on all six constraints.

Present — a short presentation of your redesign: the product, what changed, and which of the six constraints from week 11 drove the biggest decisions.
Locate it — state which of week 1’s three logics (brand experience, logistics cost, compliance) your redesign leans on most, pointing to a specific physical feature as evidence, not a general description of the product category.
Defend a trade-off — pick the one constraint you traded away or downweighted the most, and defend why that was the right call for this specific product, under questioning from peers.
Answer the throughline claim — state, in one sentence, whether your own semester’s work supports, complicates, or refutes the course’s central claim that sustainability language is mostly marketing while cost and liability formulas do the real work — and name the single piece of evidence from the semester that most shaped your answer.

This session is the final project’s defense component — see the Assessments page for the full marking approach.

What you bring to the session. Written so a reader can tell whether it has been met without asking you.

you can state which of week 1's three design logics your redesign leans on most, and defend that against a specific physical feature of your own redesign — not a general description
you can answer, for at least one constraint you traded away or downweighted, why that trade-off was the right call for this product specifically
you can say, in one sentence, whether your semester's work supports, complicates, or refutes the course's throughline claim, and point to the one piece of evidence — a formula, a standard, a data source — that most shaped that answer